isolani - latent dynamism

I am Mike Davies, Technical Architect working for Instasupply. I am an experienced full-stack Web Developer and Web Architect.

In my previous role as a Senior Web Developer at Lovefilm I co-architected and developed a flexible multi-funnel signup flow, and architected and led the development of the replacement Disks-by-Post Rental List. The multiple sign-up funnel was cited by Amazon as justification for their complete acquisition of LOVEFiLM in 2011.

Before that I was a Senior Web Weveloper for Yahoo Europe, working with an amazingly talented web development team based in London (and Munich!). I specialised in web accessibility, and learning about internationalisation the hard way.

I was also the Technical Lead Web Developer on Legal & General's fantastically successful web accessibility project. I consulted on accessibility and web standards concerns through the tendering process, as well as leading the redevelopment of the online applications.

The Legal & General web accessibility project became a case study of the business benefits of web accessibility for the Disability Rights Commission's PAS 78 - Guidelines for the commissioning accessible websites, and an accessibiliy case study on the World Wide Web Consortium's Web Accessibility Initiative. We demonstrated that the conversion rate of the site immediately doubled because of the improvements we made, and that the work paid for itself in about five months.

I use the pseudonym Isofarro in my online wanderings.

Other sites I run

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